Eye catchingwith a showcase set up in a professional and distinctive manner

Window display sets that transform the retail space into a communication environment

In visual merchandising, the shop window is one of the first points of contact between a brand and its audience. It does not simply showcase products, but helps build perception, desire and brand recognisability.

Seven Group designs bespoke window displays that turn the static nature of the display space into an engaging scene, aligned with the brand image and the goals of the campaign. Every project is created to give shape to a visual story: elegant, distinctive and instantly recognisable.

Design, materials and production for customised window displays

Every store, boutique or retail environment has different needs. That is why we create customised window displays, carefully studying shapes, materials, colours, display supports and scenic details according to the product to be showcased and the context in which it will be placed.

Thanks to the in-house production of materials, display units and bespoke objects, Seven Group maintains close control over quality, timing and the final result of each project. We provide a complete consultancy service, from material selection to element design, from production to installation, with an integrated approach tailored to commercial businesses, fashion brands, retailers and points of sale looking for refined, functional and distinctive solutions.

Window displays and store fittings created for brands, boutiques and retail spaces


We have designed and produced bespoke window displays, display elements and furnishing objects for stores, boutiques and retail brands in Italy and abroad. Each project is created to enhance products, spaces and brand identity through customised solutions, carefully developed in terms of design, materials and final finish.

Pitti Bimbo stand design – Seven Group

Dolce & Gabbana Kids exhibition stand for Pitti Bimbo

The Dolce & Gabbana Kids exhibition stand for Pitti Bimbo: a contemporary, immersive and spectacular Italian piazza.

Shop window display - Seven Group

LANCEL Showcase: a balance between substance and lightness

LANCEL display cabinet featuring marble-effect display stands and hand-painted EVA flowers, creating an elegant,…

Ray-Ban window display - Seven Group

Ray-Ban window display: fluid shapes and lacquered surfaces in perfect harmony

Discover the Ray-Ban window display designed by Seven Group: fluid shapes, lacquered finishes and a striking visual…

Bialetti window display - Seven Group

A giant moka pot to celebrate the Alpine Forces

Scenographic elements for customised shop windows and exhibition spaces. Discover Seven Group's customised solutions.

Metal bottle holder - Seven Group

Interior design of MASA restaurant – Modena

A bespoke interior design that blends design and Japanese culture. Discover the interiors created for the MASA…

Moncler Showcase Setup - Seven Group

Moncler Lunettes Showcase

Moncler window display: a polar landscape of light, design and innovation

Lancel store setup - Seven Group

Setting up Lancel corner – Lafayette Rennes

Bespoke fittings for Lancel: elegant furniture, brass details and refined design for an exclusive corner. Seven Group

Piquadro store setup - Seven Group

Piquadro store furnishing realization – Roma Termini

Explore the new Piquadro store decor: a perfect match of style, functionality and exclusive design! - Seven Group

Elemento scenografico per vetrine - Seven Group

Maxi Moka Bialetti: XXL espresso

Custom-made scenic elements: absolute quality, limitless creativity!

Patrizia Pepe window displays - Seven Group

Window Display – Patrizia Pepe Düsseldorf

A red Chevrolet in the window? Yes, we did! An urban display that combines fashion, street style and lots of…

Testoni showcase set up

Welcome to the magical world of the Testoni showcase, where the art of staging becomes an emotional performance.

Scenografie per vetrine - Seven Group

Luxottica window display for Persol

Immerse yourself in Persol windows, where iconicity blends with elegance, creating an atmosphere that is simply…

From concept to prototype: a journey of creativity and innovation

Ideas are transformed, guided by a process of meticulous experimentation and analysis. From early conceptual sketches to prototypes, each stage represents a journey of creativity, innovation and functionality. Our team devotes time and passion to translate the most extraordinary visions into concrete achievements.

Planning and Design: the harmonious meeting of aesthetics and practicality

We are architects of visual and tactile experiences. Our graphics studio, as well as the technical department, delves into both construction and design details. Every set-up, every piece of furniture is a custom-made work of art, shaped to meet both communication and practical needs.

Each set-up is a unique and personalized masterpiece

With a keen eye for aesthetics and a passion for innovation, we turn every storefront into a work of art that leaves an indelible imprint on the minds of anyone who walks by. Every detail, from lighting to layout, is designed to tell a story and convey the essence of your brand.

From design to environmental responsibility, the step is a short one.

Seven Group adopts environmentally friendly materials and production processes geared toward environmental sustainability. From recycling to choosing biodegradable materials, we are committed to preserving our planet as we design and produce cutting-edge window and shopfitting solutions.

- Case History
For us, each project is a unique experience, a complete journey from the initial challenge to the outstanding final result.

Be inspired by these projects that tell the story of our dedication to quality, creativity and customer satisfaction.

Do you want to be unique and exclusive?
Differentiate your image!
Do you want to be unique and exclusive?
Differentiate your image!
Ask for info / Quote
Ask for info / Quote

We make any product to specific requirements, both material and design.
NO-OBLIGATION CONSULTATION | QUICK RESPONSE GUARANTEED