Dolce & Gabbana Kids exhibition stand for Pitti Bimbo

For Dolce & Gabbana Kids, we created an immersive exhibition stand for Pitti Bimbo, transforming the exhibition space into a small Italian piazza with a lively and instantly recognisable character.

The concept evokes the atmosphere of summer markets and streets: striking façades, striped awnings, fruit stalls, floral arrangements and architectural details come together to create a narrative environment designed to guide visitors into the brand’s universe.

At the heart of the project, the bike station dedicated to the DG Bike Tour becomes a striking feature, bespoke-designed to blend seamlessly with the exhibition route. The bicycles, dedicated stands and illustrated graphics help to make the experience more dynamic and engaging, whilst maintaining a visual language consistent with the world of children.

Every element of the installation has been designed to create continuity between the product, the narrative and the space: a bespoke setting in which colour, materials and decorative details work together to bring to life a complete and memorable exhibition experience.

Every exhibition project begins as a unique solution, designed to meet the specific needs of communication, visibility and brand promotion within the trade fair context. We create bespoke stand designs, crafted to interpret the client’s identity and transform it into a welcoming, recognisable and functional space.

We work closely with visual merchandisers, designers and brand representatives, integrating their vision with our creative and technical expertise. This collaboration gives rise to stand designs that showcase products, guide the visitor’s experience and transform every exhibition space into a distinctive and memorable environment.

We pay close attention to the choice of materials, finishes, durability and build quality, whilst always keeping abreast of the latest design trends and the most innovative solutions. Our aim is to create exhibition stands that reflect the brand’s image with consistency, elegance and a contemporary feel, offering an exhibition experience that lives up to expectations.