Ray-Ban window display: fluid shapes and lacquered surfaces in perfect harmony

The shop window display created for Ray-Ban is the result of a project that combines formal research and technical development, with the aim of creating a display space with a strong sense of identity. The lacquered wooden structure defines a clean, minimalist frame, within which a fluid, dramatic element takes shape: drips and organic forms made of polystyrene, resin-coated and lacquered, designed to introduce movement, depth and visual dynamism.

The display columns, also in lacquered wood, punctuate the composition and guide the eye towards the centre of the window, where the plexiglass logo becomes the focal point of the design. The result is a bespoke window display that translates the creative concept into a coherent, recognisable visual experience, perfectly integrated with the brand’s identity.

All Seven Group display units are custom-designed, starting with the brand’s requirements and extending to the definition of every single detail. Structures, dimensions and display fixtures are developed specifically for each project, with materials, finishes and colours chosen to suit the concept, the product and the retail environment.

From the fabrication of the display elements to the printing and decoration techniques, every component can be customised to create a cohesive and distinctive display solution. The result is a unique design that showcases the product, captures the public’s attention and effectively communicates the brand’s identity.

The choice of format is not the only option available to you: you can select from different types of paper, each with its own specific characteristics, and opt for finishes that add a distinctive touch.