Oversized Camicissima: an outdoor installation that tells the story of the brand.

On the occasion of a special project, Camicissima took its style on tour through Italy with a scenic, high-impact visual installation: a giant sewing machine, a symbol of the brand’s sartorial savoir-faire, reinterpreted in a creative key.

Realized in different Italian cities, the installations are designed to amaze and tell the Camicissima world with a strong and recognizable visual language. The monumental structure, made of custom-molded fiberglass, was covered with adhesive vinyl printed with colorful textures and unique patterns, all personalized with the company’s branding.

At the base of each installation, the words “Camicissima” stand out in relief-a distinctive element made of carved forex that adds three-dimensionality and identity to the project.

A transparent waterproofing varnish covers the entire surface, making the composition durable and perfectly suitable for outdoor display, even in adverse weather conditions.

The color choices, materials and production techniques are the result of a careful study carried out by Seven Group’s graphic designers and technicians, in close collaboration with Camicissima’s visual merchandisers. A shared work that allowed to identify the ideal solution, capable of combining aesthetic impact, functionality and feasibility of implementation.

A project that tells the brand in a new, visible, memorable way.

Creativity built around the customer.

In every implementation, we put the client’s unique needs at the center. Our approach is based on listening, careful analysis of the brief, and constant dialogue that allows us to transform ideas and goals into concrete, original, and effective solutions.

Whether it is a large outdoor installation, a visual set-up or a special project, each stage-from design to production-is completely customized, modeled on the specifics of the brand, the context and the expected results.

There are no pre-packaged formulas: every detail is thought out ad hoc to ensure visual coherence, communicative impact and technical feasibility. Our design, graphics and production teams work in synergy to propose tailor-made solutions that are able to enhance the client’s identity, interpreting it in a creative, but always functional way.