The term electrostatic flocking refers to a special process for obtaining the velvet effect on different surfaces.

The effect is achieved by orienting and projecting particular man-made or natural fibers against surfaces smeared with adhesive. The energy to orient and accelerate the fiber so that it penetrates the bonded layer is provided by an electrostatic field applied between the fiber feeder and the surface to be flocked.The fibers used for the flocking process have sizes ranging from a few tenths of a millimeter to a few millimeters and very low dinaratures. They can be made by physical-chemical process from polyamide, rayon, viscose, and cotton fibers in an infinite variety of colors and sizes.

Industries that employ the flocking process range from textiles to automotive. Several intermediate industries use the process to impart special physical and aesthetic characteristics to their products.