Countertop wine bottle display

This countertop wine bottle display is designed to enhance the bottle at the point of sale, transforming it into the centrepiece of the display area. The structure, made entirely of paperboard, combines strength, precision construction and aesthetic quality, making it ideal for promotional activities and in-store communication.

The two overlapping bases are made of micro-corrugated cardboard coupled with printed cardboard: a solution that guarantees stability and high graphic performance of the surfaces. The same technology is used for the vertical structure, ensuring material uniformity and visual consistency throughout the display.

The upper part is designed as a communication crowner and incorporates a decorative niche embellished with mirror-finish gold cardboard, enhanced with a Breil-effect texture. This finish creates a point of light that catches the eye and increases visual impact, reinforcing the perception of the product’s value.
The result is a lightweight, durable and fully customisable wine bottle display, perfect for promoting premium wines and bottles directly on the counter.

Wine bottle displays can be custom-designed, adapting dimensions, shapes and configurations to the bottle, the available space and the context of the point of sale. Paper engineering allows for a high degree of design flexibility, both structurally and aesthetically, making each bottle display unique and consistent with the brand.

Great attention is paid to the combination of materials, graphics and finishes, which are fundamental elements in transforming the display into a true communication tool. From printed surfaces to special finishes — such as decorative inserts, tactile textures and metallised card — every detail can be customised to maximise the product’s appeal.

Like all our wine displays, this solution can also be produced using different printing and finishing technologies, ensuring the right balance between visual impact, durability and sustainability for effective and consistent communication over time.