{"id":141974,"date":"2025-07-09T07:14:30","date_gmt":"2025-07-09T07:14:30","guid":{"rendered":"https:\/\/seven-group.it\/cosmetic-packaging-how-to-choose-the-perfect-solution-for-your-products\/"},"modified":"2026-03-05T09:38:43","modified_gmt":"2026-03-05T09:38:43","slug":"cosmetic-packaging-how-to-choose-the-perfect-solution-for-your-products","status":"publish","type":"post","link":"https:\/\/seven-group.it\/en\/cosmetic-packaging-how-to-choose-the-perfect-solution-for-your-products\/","title":{"rendered":"Cosmetic packaging: how to choose the perfect solution for your products"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;155256&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;321879&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;193414&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_column_text uncode_shortcode_id=&#8221;112679&#8243;]In the world of cosmetics, cosmetic packaging is much more than just a wrapper: it is the first visual and emotional contact between the brand and the consumer. It protects, it tells, it conquers. In an industry where aesthetics, functionality and sustainability are intertwined, choosing the right packaging means positioning yourself strongly in the market and communicating your value in a distinctive way.<\/p>\n<p>In this article we will guide you in choosing the right cosmetics packaging for your product line, analysing the main types, emerging trends, strategic decision criteria and the best production solutions. You will understand why integrated design is essential and how well thought-out packaging can become a powerful marketing and market positioning tool.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;710145&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;206594&#8243;]TABLE OF CONTENTS:<\/p>\n<p>1. What is cosmetics packaging and why it is essential<br \/>2. The main types of packaging in cosmetics<br \/>3. How to choose the ideal packaging for your cosmetics<br \/>4. Current trends in cosmetics packaging<br \/>5. Who to contact for cosmetics packaging: companies and manufacturers<br \/>6. Design your cosmetics packaging with Seven Group<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image media=&#8221;141855&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; border=&#8221;yes&#8221; advanced=&#8221;yes&#8221; media_overlay_color=&#8221;color-nhtu&#8221; media_overlay_opacity=&#8221;10&#8243; media_padding=&#8221;2&#8243; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;139981&#8243; media_overlay_color_type=&#8221;uncode-palette&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;721003&#8243; row_name=&#8221;packaging significato&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;193414&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;148989&#8243;]What is packaging for cosmetics and why it is essential<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;266297&#8243;]Packaging for cosmetics has a dual function: technical and emotional. It protects the product from contamination, light, air and impacts, but at the same time it must convey brand value, stand out on the shelf and inspire confidence. An effective choice of packaging can increase product perception and influence purchasing decisions.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;673870&#8243; row_name=&#8221;tipologie packaging cosmesi&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;144501&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;174137&#8243;]The main types of packaging in cosmetics<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;183854&#8243;]In the cosmetics industry, packaging has two distinct but strongly interconnected levels: primary and secondary. Understanding their functions and designing both in a coordinated manner is crucial to deliver a consistent, effective and memorable brand experience.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;143589&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;117951&#8243;]Primary packaging: functionality, security and interaction<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;160323&#8243;]Primary packaging is the container that comes into direct contact with the cosmetic product (e.g. bottles, tubes, jars, airless, droppers). Its main functions are:<\/p>\n<p>Protecting the formula from external agents (air, light, humidity, contamination)<br \/>Guaranteeing hygiene and safety during use<br \/>Favouring positive and intuitive interaction by the user (ergonomics, ease of use)<br \/>The choice of materials (glass, PET, PP, aluminium, bioplastic) and closure technologies (pumps, dispensers, screw cap, flip-top) depends strictly on the characteristics of the formula and the desired user experience.<\/p>\n<p>[\/vc_column_text][vc_single_image media=&#8221;141937&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; border=&#8221;yes&#8221; advanced=&#8221;yes&#8221; media_overlay_color=&#8221;color-nhtu&#8221; media_overlay_opacity=&#8221;10&#8243; media_padding=&#8221;2&#8243; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;180925&#8243; media_overlay_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;432345&#8243;]Secondary packaging: branding, storytelling and conversion<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;886483&#8243;]Often underestimated, secondary packaging (cases, sleeves, boxes, labels, liners) is actually a very powerful marketing and branding tool. It not only protects the primary container during logistics and transport, but:<\/p>\n<ul>\n<li>Catches the consumer&#8217;s attention on the shelves or in online ads<\/li>\n<li>Communicates brand identity through graphics, textures, finishes and colours<\/li>\n<li>Tells a story consistent with the values of the product (luxury, organic, sustainability, innovation)<\/li>\n<li>Provides space for useful information: composition, benefits, methods of use, certifications<\/li>\n<li>Directly affects the value perception of the cosmetic and its price positioning<\/li>\n<li>Well-designed secondary packaging can turn an impulse purchase into an informed choice, and in many cases is the deciding factor between two similar products.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;259635&#8243;]The importance of coordinated design<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;183717&#8243;]The real strength of effective packaging lies in the synergy between primary and secondary. The two levels must be designed in parallel, not separately. This integrated approach enables:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;242571&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;348921&#8243;][vc_gallery el_id=&#8221;gallery-392395&#8243; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;141888,141890,141892,141894,141896,141898&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;170673&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;177752&#8243; row_name=&#8221;come scegliere il packaging ideale&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;188218&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;705506&#8243;]How to choose the ideal packaging for your cosmetics[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;206047&#8243;]Choosing the ideal packaging for cosmetic products is not a superficial or standardised process: it is a crucial step that requires strategic vision, technical expertise and a deep understanding of the target market. Indeed, the packaging must meet functional, aesthetic, regulatory and positioninge requirements at the same time.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;490519&#8243;]Analysis of the type of product and its formulation<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;446151&#8243;]Each cosmetic formula has specific chemical and physical characteristics that directly influence the choice of material and closure technology:<\/p>\n<ul>\n<li>Oily or alcoholic products require containers with a high barrier (e.g. glass or barrier plastic).<\/li>\n<li>Light-sensitive formulas require opaque or UV-treated packaging.<\/li>\n<li>Natural and organic cosmetics need materials that guarantee stability and long shelf-life, with a focus on sustainability.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Viscosity also has an impact: a thick cream requires a jar or tube, while a serum may benefit from a dropper or airless bottle.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;507918&#8243;]Distribution channel and mode of use<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;212919&#8243;]The sales channel strongly influences the choice of packaging:<\/p>\n<p>&#8211; For physical retail, the pack must have a strong visual impact on the shelf.<br \/>&#8211; For e-commerce, shock-resistant, compact, easy-to-stack packs with legible labels should be preferred.<br \/>&#8211; In professional channels (e.g. spas, pharmacies, beauty studios), a clean, professional and practical design that can be used several times a day is preferable.<br \/>In addition, it is important to consider the mode of use: products for travel, refill, or daily domestic use require different solutions in terms of size, ergonomics and practicality.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;173781&#8243;]Target audience and brand positioning<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;106144&#8243;]Il packaging deve <strong>parlare il linguaggio del pubblico a cui si rivolge<\/strong>:<\/p>\n<ul>\n<li>Per un target giovane, pu\u00f2 funzionare un pack colorato, dinamico, moderno.<\/li>\n<li>Per un target premium, sono indicati materiali come vetro, alluminio o plastica soft-touch, con finiture eleganti e minimal.<\/li>\n<li>Per un pubblico eco-conscious, la chiave \u00e8 <strong>comunicare la sostenibilit\u00e0<\/strong> del pack (es. carta FSC\u00ae (FSC\u00ae \u2013 C183137), plastica riciclata, packaging monomateriale o refill).<\/li>\n<\/ul>\n<p>In ogni caso, <strong>il packaging deve riflettere i valori del brand<\/strong> e contribuire a posizionarlo in modo coerente sul mercato.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;191367&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;154537&#8243;]Regulatory constraints and technical requirements<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;936701&#8243;]Cosmetic packaging is not just a beautiful and functional container: it must comply with precise regulations in terms of labelling, safety, materials in contact with the product and traceability. It is essential:<\/p>\n<p>&#8211; Check the conformity of the material (e.g. plastics suitable for contact with cosmetic substances).<br \/>&#8211; Comply with INCI labelling rules and mandatory symbols (PAO, recycling, etc.).<br \/>&#8211; Ensure that the pack is easily inspectable and resealable, where required.<br \/>A good manufacturer can also guide you through technical documentation and compatibility tests.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;162888&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;135020&#8243;]Costs, quantity and sustainability<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;101069&#8243;]Finally, packaging must be sustainable not only for the environment, but also for your business:<\/p>\n<ul>\n<li>Choose formats and materials in line with expected production volumes.-<\/li>\n<li>Optimise space and weight to reduce logistics costs.-<\/li>\n<li>Consider modular or sectional solutions to contain costs and promote flexibility.-<\/li>\n<li>Assess the environmental impact with a view to the circular economy, also in view of European regulations (e.g. PPWR &#8211; Packaging &amp; Packaging Waste Regulation).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;242571&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;348921&#8243;][vc_gallery el_id=&#8221;gallery-2066383&#8243; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;141906,141908,141910,141912,141914,141916&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; single_padding=&#8221;2&#8243; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;118913&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;204065&#8243; row_name=&#8221;tendenze attuali packaging&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;193414&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;195210&#8243;]Current trends in cosmetics packaging production<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;136467&#8243;]The cosmetic packaging manufacturing sector is undergoing rapid change. The latest trends include:<\/p>\n<p>Eco-friendly materials: glass, recycled plastic (PCR), bioplastic and paper are increasingly in demand. Sustainability is no longer an option but a requirement.<br \/>Refillable packaging: refillable solutions are gaining ground, especially in the skincare and luxury segments.<br \/>Aesthetic minimalism: fewer superstructures, neutral colours, transparencies and clear messages. The essentials communicate authenticity and modernity.<br \/>Smart technologies: dynamic QR codes, NFC labels and blockchain traceability to improve the customer experience and guarantee product authenticity.<br \/>Extreme personalisation: thanks to digital printing, it is now possible to create limited editions or seasonal collections at low cost.<\/p>\n<p>&nbsp;<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;627540&#8243; row_name=&#8221;a chi rivolgersi&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;421017&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;188536&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;900954&#8243;]Who to turn to for cosmetic packaging: companies and manufacturers[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;182287&#8243;]Relying on a company specialising in cosmetics packaging means much more than ordering a container: it means building a strategic partnership that has a direct impact on the perception of your brand and the commercial success of your product.<br \/>An experienced company such as Seven Group is able to support you at all stages of the project, providing a multidisciplinary team capable of combining design, functionality and innovation.<\/p>\n<p>This is what a top packaging manufacturer offers:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;650019&#8243;]Technical and design consultancy<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;194422&#8243;]A good packaging company does not just produce, but analyses the characteristics of your cosmetic (formulation, intended use, target audience, sales channel) and proposes solutions that combine aesthetics, safety and usability. This phase includes:<\/p>\n<ul>\n<li>Analysis of the most suitable materials (glass, plastic, paper, biopolymers)-<\/li>\n<li>Study of compatibility with content<\/li>\n<li>Definition of ideal format and dispensing methods-<\/li>\n<li>Design proposals consistent with brand positioning<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;461812&#8243;]Customisation and graphic design<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;155205&#8243;]Packaging is a communication tool. A good manufacturer supports you in the development of graphics, the choice of finishes, the creation of distinctive visual effects (lamination, embossing, UV printing, soft-touch) and the consistent use of colour, font and logo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;199834&#8243;]Prototyping and testing<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;567630&#8243;]Before production, it is essential to go through physical prototypes to test:<\/p>\n<ul>\n<li>Ergonomics and user experience<\/li>\n<li>Resistance and tightness-<\/li>\n<li>Visual impact and perception of quality-<\/li>\n<li>Adaptability to filling and packaging machinery<br \/>\nThis process allows time to be optimised, errors avoided and an effective end result ensured.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;368601&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;240106&#8243;]Flexible production and logistics<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;170942&#8243;]A competent partner is able to handle both small-scale production (for limited collections or beauty start-ups) and large volumes, guaranteeing<\/p>\n<ul>\n<li>Fast production times<\/li>\n<li>Certified quality control<\/li>\n<li>Customised packaging<\/li>\n<li>Optimisation for transport (especially for e-commerce)<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;242571&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;348921&#8243;][vc_gallery el_id=&#8221;gallery-752389&#8243; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;141931,141929,141927,141925,141923,141921&#8243; gutter_size=&#8221;2&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;1&#8243; single_padding=&#8221;2&#8243; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;430989&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;137198&#8243; row_name=&#8221;contattaci&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;193414&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;179740&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading uncode_shortcode_id=&#8221;188550&#8243;]Design your cosmetic packaging with Seven Group<\/p>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;120104&#8243;]At Seven Group, we support cosmetics brands in creating the perfect packaging, combining sustainable materials, innovative design and advanced technical expertise. We work with Italian and international companies to enhance each product through packaging that best expresses its identity.<\/p>\n<p>Contact us for a no obligation consultation and discover how we can help you transform your packaging into a sales and positioning tool.<\/p>\n<p>[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fseven-group.it%2Fen%2Fcontact%2F|title:Contact|&#8221; uncode_shortcode_id=&#8221;385367&#8243;]Request a personalised consultation now[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the ideal Cosmetic Packaging for your products. Ideas, materials and customised solutions for Cosmetics and Make-up.<\/p>\n","protected":false},"author":4,"featured_media":142130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[201,268,288,304,305],"class_list":["post-141974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-packaging-en","tag-immagine-coordinata-en","tag-customized-packaging","tag-customised-boxes","tag-packaging-for-cosmetics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmetic Packaging: Customised Cosmetic Solutions<\/title>\n<meta name=\"description\" content=\"Discover the ideal Cosmetic Packaging for your products. Ideas, materials and customised solutions for Cosmetics and Make-up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seven-group.it\/en\/cosmetic-packaging-how-to-choose-the-perfect-solution-for-your-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmetic Packaging: Customised Cosmetic Solutions\" \/>\n<meta property=\"og:description\" content=\"Discover the ideal Cosmetic Packaging for your products. 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