{"id":137506,"date":"2023-10-18T12:58:58","date_gmt":"2023-10-18T12:58:58","guid":{"rendered":"https:\/\/seven-group.it\/what-is-the-concept-idea\/"},"modified":"2025-03-04T16:15:39","modified_gmt":"2025-03-04T16:15:39","slug":"what-is-the-concept-idea","status":"publish","type":"post","link":"https:\/\/seven-group.it\/en\/what-is-the-concept-idea\/","title":{"rendered":"What is the concept idea?"},"content":{"rendered":"<p>Devising a concept means identifying a brilliant idea with which to illuminate an advertisement. It is a key creative cue because it is through it that the campaign will take shape and present itself to the public.<\/p>\n<p>Whether one opts for an everyday inspirational terrain or sails far into the skies of imagination, this idea will be the horizon within which the advertising message will move, trying to structure a communication of effect and magic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Devising a concept means identifying a brilliant idea with which to illuminate an advertisement. It is a key creative cue because it is through it that the campaign will take shape and present itself to the public.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[214],"class_list":["post-137506","post","type-post","status-publish","format-standard","hentry","category-faq-en","tag-concept-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the concept idea? - Seven Group<\/title>\n<meta name=\"description\" content=\"Devising a concept means identifying a brilliant idea with which to illuminate an advertisement. 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