{"id":138006,"date":"2024-02-22T15:09:38","date_gmt":"2024-02-22T15:09:38","guid":{"rendered":"https:\/\/seven-group.it\/case-history\/testoni-milan\/"},"modified":"2024-06-24T09:30:14","modified_gmt":"2024-06-24T09:30:14","slug":"testoni-milan","status":"publish","type":"portfolio","link":"https:\/\/seven-group.it\/en\/case-history\/testoni-milan\/","title":{"rendered":"Testoni Milan"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;258871&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;421734&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;5&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;178428&#8243; css=&#8221;.vc_custom_1708967294124{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][uncode_breadcrumbs text_lead=&#8221;small&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;549568&#8243; row_name=&#8221;Content&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;613398&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;998424&#8243;]Window dressing and accessories for Testoni store in Milan, Italy[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;308087&#8243;]How to develop a distinctive and engaging showcase display, going beyond traditional engineering? We succeeded, find out how.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243; uncode_shortcode_id=&#8221;141055&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;200195&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;4&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;390012&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;429896&#8243;]Client[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;597083&#8243;]Testoni[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;2&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;176743&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;139532&#8243;]Year[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;203650&#8243;]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;265319&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;146445&#8243;]Services[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;481479&#8243;]Concept<br \/>\nDesign<br \/>\nEngineering<br \/>\n3d Render<br \/>\nPrototyping<br \/>\nProductionP<br \/>\nre-installation<br \/>\nInstallation[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126193&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-369793&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; medias=&#8221;135778,135780,135782,135783,135784,135785,135786,135787,135789,135790,135788,135779,135781&#8243; dynamic=&#8221;yes&#8221; dynamic_source=&#8221;featured&#8221; carousel_lg=&#8221;4&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-four&#8221; gutter_size=&#8221;2&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_shape=&#8221;round&#8221; radius=&#8221;xs&#8221; single_overlay_color=&#8221;color-prif&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_title_semantic=&#8221;h5&#8243; single_title_transform=&#8221;uppercase&#8221; single_border=&#8221;yes&#8221; no_double_tap=&#8221;yes&#8221; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;225500&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;347463&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;158590&#8243;][vc_icon icon=&#8221;fa fa-chat&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;201529&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;148867&#8243;]Customer&#8217;s request[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;722228&#8243;]The client expressed the need to create a distinctive and engaging showcase, going beyond traditional engineering to develop a completely new design. After a series of meetings and the receipt of required specifications, the design office began to develop renderings and proposals. The goal was to represent a city streetcar within the storefront, conveying an urban and authentic atmosphere.[\/vc_column_text][vc_icon icon=&#8221;fa fa-lightbulb&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;203489&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;147624&#8243;]SEVEN Group&#8217;s Solution[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;325533&#8243;]To meet the client&#8217;s expectations, our design team embraced the idea of reproducing a streetcar, an icon of the city, within the storefront. After detailed thought and analysis, we opted for an innovative solution: using shaped and painted MDF panels to faithfully recreate every detail of the streetcar. The addition of a working LED display made the work not only aesthetically appealing, but also functional, enabling dynamic communication with the audience.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;988625&#8243;][vc_icon icon=&#8221;fa fa-flag2&#8243; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;103992&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;895212&#8243;]How we achieved the final result[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;204049&#8243;]The success of this project was the result of the collaboration and commitment of our entire team. From the initial design phase to practical implementation, each technician contributed his or her expertise to make the client&#8217;s vision possible.<br \/>\nPrecision in the use of materials, such as molded MDF, and attention to detail made the reproduction of the streetcar not only realistic but also poetic.<br \/>\nThe integration of authentic city elements gave the showcase a unique character, while the use of metal structures in the second showcase added a touch of nostalgia and authenticity, magically transporting the viewer to a bygone era.<br \/>\nThanks to the inclusion of metal structures, the storefront has taken on an ancient and fascinating atmosphere, a tribute to bygone times and the city&#8217;s history.<br \/>\nhe end result is a showcase that not only reflects the customer&#8217;s requirements but also exceeds expectations, combining aesthetics and functionality harmoniously.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;131630&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Showcase fittings and accessories for the Testoni store in Milan. 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