{"id":137986,"date":"2024-02-22T15:05:44","date_gmt":"2024-02-22T15:05:44","guid":{"rendered":"https:\/\/seven-group.it\/case-history\/twinset-milan\/"},"modified":"2024-06-24T09:28:39","modified_gmt":"2024-06-24T09:28:39","slug":"twinset-milan","status":"publish","type":"portfolio","link":"https:\/\/seven-group.it\/en\/case-history\/twinset-milan\/","title":{"rendered":"Twinset Milan"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;258871&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;421734&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;5&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;178428&#8243; css=&#8221;.vc_custom_1708967294124{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][uncode_breadcrumbs text_lead=&#8221;small&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;549568&#8243; row_name=&#8221;Content&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;613398&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;261394&#8243;]Window dressing and accessories for Twinset store in Milan, Italy[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;184706&#8243;]How to market a new perfume? Twinset opted for a series of window displays focused mainly on product. How to design and implement them? We did![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243; uncode_shortcode_id=&#8221;141055&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;200195&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;4&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;189097&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;204705&#8243;]Client[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;814816&#8243;]Twinset[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;2&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;385678&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;157540&#8243;]Year[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;840842&#8243;]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;139530&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;254782&#8243;]Services[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;195200&#8243;]Concept<br \/>\nDesign<br \/>\n3d Render<br \/>\nPrototyping<br \/>\nProduction<br \/>\nPre-installation<br \/>\nInstallation[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126193&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-369793&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; dynamic=&#8221;yes&#8221; dynamic_source=&#8221;featured&#8221; carousel_lg=&#8221;4&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-four&#8221; gutter_size=&#8221;2&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_shape=&#8221;round&#8221; radius=&#8221;xs&#8221; single_overlay_color=&#8221;color-prif&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_title_semantic=&#8221;h5&#8243; single_title_transform=&#8221;uppercase&#8221; single_border=&#8221;yes&#8221; no_double_tap=&#8221;yes&#8221; custom_cursor=&#8221;accent&#8221; uncode_shortcode_id=&#8221;133028&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;347463&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;158590&#8243;][vc_icon icon=&#8221;fa fa-chat&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;201529&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;148867&#8243;]Customer&#8217;s request[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;485496&#8243;]The client, on the occasion of the launch of its new perfume, expressed a desire to create a showcase exclusively dedicated to this innovative product. His vision was to create a space that would uniquely and distinctively highlight the fragrance, making it the absolute star of the presentation.[\/vc_column_text][vc_icon icon=&#8221;fa fa-lightbulb&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;203489&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;147624&#8243;]SEVEN Group&#8217;s Solution[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;961475&#8243;]Our proposal, developed by the design office, suggested creating a giant picture of the product to ensure that this was the focal point of the showcase. Additional vitrines, of various sizes, were created to accentuate the visibility of the product, taking advantage of a refined play of light.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;988625&#8243;][vc_icon icon=&#8221;fa fa-flag2&#8243; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;103992&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;895212&#8243;]How we achieved the final result[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;265567&#8243;]The path that led to the final result was characterized by in-depth analysis, careful evaluation of materials, and the search for the lightness and elegance necessary for a fragrance showcase.<br \/>\nAfter receiving the layout and customizing the design, we conducted a detailed analysis to determine the most suitable materials for this implementation. The choice of painted metal frames and customized plexiglass panels proved to be the ideal solution, giving the showcase a refined appearance in harmony with the fragrance on display. The use of additional, strategically lit display cases further emphasized the product being launched, while floral reproductions added a touch of springtime, enveloping the showcase with a pleasant scent reminiscent of the fragrance itself. The reproduction of the nebulizer was made with silhouettes of mirrored silver metal sheets, enclosed by an elegant case that simulated the cap.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;131630&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Window dressing and accessories for the Twinset store in Milan at the launch of a new perfume.<\/p>\n","protected":false},"author":1,"featured_media":136718,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[247],"class_list":["post-137986","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-window-displays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting up Showcases Twinset Milan - Seven Group<\/title>\n<meta name=\"description\" content=\"Window dressing and accessories for the Twinset store in Milan at the launch of a new perfume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seven-group.it\/en\/case-history\/twinset-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting up Showcases Twinset Milan - 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