{"id":137979,"date":"2024-02-22T15:04:23","date_gmt":"2024-02-22T15:04:23","guid":{"rendered":"https:\/\/seven-group.it\/case-history\/scout-barbie\/"},"modified":"2024-06-24T09:31:27","modified_gmt":"2024-06-24T09:31:27","slug":"scout-barbie","status":"publish","type":"portfolio","link":"https:\/\/seven-group.it\/en\/case-history\/scout-barbie\/","title":{"rendered":"SCOUT Barbie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;258871&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;421734&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;5&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;178428&#8243; css=&#8221;.vc_custom_1708967294124{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][uncode_breadcrumbs text_lead=&#8221;small&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;549568&#8243; row_name=&#8221;Content&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;613398&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; separator_color=&#8221;yes&#8221; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;567840&#8243;]Showcase set-up inspired by the movie Barbie for Scouts.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;109765&#8243;]How to combine the glamour of Barbie in an adventurous setting like West Arizona? Find out how we designed and built this truly original window display.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243; uncode_shortcode_id=&#8221;141055&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;200195&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;4&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;180632&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;521487&#8243;]Client[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;357735&#8243;]Scout[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; parallax_intensity=&#8221;2&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;741414&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;880411&#8243;]Year[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;102876&#8243;]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;209606&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;160995&#8243;]Services[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;140642&#8243;]Concept<br \/>\nDesign<br \/>\n3d Render<br \/>\nEngineering<br \/>\nPrototyping<br \/>\nProduction<br \/>\nPre-installation<br \/>\nInstallation[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;126193&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-369793&#8243; type=&#8221;carousel&#8221; random=&#8221;yes&#8221; dynamic=&#8221;yes&#8221; dynamic_source=&#8221;featured&#8221; carousel_lg=&#8221;4&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;three-four&#8221; gutter_size=&#8221;2&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_shape=&#8221;round&#8221; radius=&#8221;xs&#8221; single_overlay_color=&#8221;color-prif&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_title_semantic=&#8221;h5&#8243; 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gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;158590&#8243;][vc_icon icon=&#8221;fa fa-chat&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;201529&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;148867&#8243;]Customer&#8217;s request[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;309330&#8243;]The client expressed the need to set up a storefront in collaboration with <a href=\"https:\/\/eu.wrangler.com\/it-it\/home\" target=\"_blank\" rel=\"noopener\">Wrangler<\/a>, inspired by the movie Barbie and enhanced with Arizona&#8217;s distinctive style. The primary goal was to create an immersive visual experience that captured Barbie&#8217;s glamour in a bold and adventurous setting, representative of Arizona&#8217;s Wild West.[\/vc_column_text][vc_icon icon=&#8221;fa fa-lightbulb&#8221; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;203489&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;147624&#8243;]SEVEN Group&#8217;s Solution[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;138666&#8243;]At our first meeting, it was agreed to adopt hardback as the main material, offering the possibility of harmonizing the Wild West theme with a sturdy but light structure in line with the client&#8217;s budget.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;988625&#8243;][vc_icon icon=&#8221;fa fa-flag2&#8243; icon_color=&#8221;accent&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;103992&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;895212&#8243;]How we achieved the final result[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;808122&#8243;]The research process was crucial in selecting images and vector silhouettes capable of recreating an engaging setting. During this phase, we paid special attention to identifying eye-catching graphics and evaluating the available space in the showcase.<br \/>\nThe need to avoid the use of window decals on the storefront prompted us to develop an alternative creative idea: we decided to simulate Barbie&#8217;s historical packaging using honeycomb cardboard. This approach allowed us to emphasize the Barbie theme in a unique and original way. A wooden load-bearing structure was later integrated to ensure solidity and stability of the entire setup.<br \/>\nThe main objective was to visually convey the atmosphere of the proposed theme while maintaining a visual balance that met the client&#8217;s needs. Through a creative approach and scrupulous attention to detail, we were able to create a set-up that captured the audience&#8217;s imagination, perfectly embodying the glamorous essence of Barbie in a compelling setting of Arizona&#8217;s Wild West.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;131630&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ever seen a Barbie in the Wild Wild West of Arizona? 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