Rendering is a term in the English language that broadly means graphic rendering.

That is, an operation performed by a draughtsman to produce a quality representation of an object or architecture (designed or surveyed). In relatively recent times it has taken on a value essentially referring to the field of 3D computer graphics; where it identifies the process of“rendering” that is, generating an image from a mathematical description of a three-dimensional scene interpreted by algorithms that define the color of each point in the image. The description is given in a language or data structure and must contain the geometry, viewpoint, information on the optical characteristics of the visible surfaces andillumination.

It is one of the most important topics in three-dimensional computer graphics, and in practice it is always related to all the others. Within the graphics generation process, it is the last important stage and provides the final look to the model and animation. With the increasing refinement of computer graphics from 1970 onward, it has become the subject of increasingly specific studies and research.

Fields of use of rendering

Rendering is used in a variety of fields, each with a different combination of features and techniques:

  • video editing
  • computer games
  • simulators
  • visual effects for movies and TV series
  • visualization of projects.

Render Engines

A large number of “render engines” are commercially available, some of which are integrated into popular three-dimensional modeling and animation packages, some of which are independent, and some of which are distributed as open source projects.
A renderer is a carefully designed program based on a selected combination of methods related to: optics, visual perception, mathematics, and software engineering.

In the case of three-dimensional graphics, rendering is a slow process and requires a lot of processing by the CPU, or it is assisted in real time by the 3D accelerators of graphics cards (for three-dimensional games).

How we use rendering in Seven Group

At Seven Group, rendering operations are the order of the day. In fact, our graphics team uses this technique to design both window displays and any other display solutions, such as floor displays, counter displays, cardboard displays, plexiglass plates, and other materials.
Of course, render operations we also use them in packaging, in fact before prototyping or actual production we render the product to have a real preview of the final result. This preview is also functional especially for the customer, who can thus preview his finished product, whether boxes, cases, cardboard tubes, and hat boxes.