Store displays are one of the most crucial tools in the visual merchandising landscape; in fact, they play a crucial role in optimizing display space and attracting customers’ attention.

Let’s take a closer look at the various types of displays and the materials from which they are made, which are key to making the most of products and enhancing customers’ shopping experience.

Counter displays for stores: focal point of product presentation.


Countertop displays used in retail spaces are designed to highlight products of various sizes and types, offering a wide range of creative, multi-shape display solutions to meet the specific needs of each store. Their location makes them a focal point of merchandise presentation, this in fact allows easy viewing and immediate access to the products for sale.

Floor displays for stores: visual impact and functionality.


Floor displays for stores are strategically placed inside the store to capture customers’ attention and present products for sale in an appealing way. Due to their eye-level location, they offer immediate visual impact and allow for an orderly and accessible presentation of goods. Available in a wide range of designs and materials, floor displays can be customized to fit the style and concept of any store.

Construction materials used in the production of store displays.


The choice of construction material for displays plays a key role in creating attractive and functional exhibition environments. Each material offers unique characteristics that can affect the aesthetic appearance, durability, and versatility of the displays themselves.

Plexiglass: transparency and refinement.

Plexiglass is a transparent and durable material that gives displays used at the point of sale a modern and refined appearance. Its transparency allows a clear view of the products on display, while its light weight makes the displays easy to move and position. The versatility of this material allows plexiglass displays of various shapes and sizes, offering the possibility of creating custom designs.

Wood: warmth and sustainability.

Wood is a natural material that conveys warmth and elegance to store displays. Its versatility allows the creation of wooden displays of different shapes and sizes, while its durability ensures a long service life for the displays. The naturalness of wood communicates a message of sustainability and solidity, which can be especially appreciated by environmentally sensitive customers.

Cardboard and Honeycomb Cardboard: lightness and sustainability.

This is the material we personally prefer because of its sustainability and practicality in repositioning the display within the store.
Cardboard and honeycomb cardboard are lightweight and easily processed materials that are ideal for creating temporary or medium- to low-cost cardboard displays. Their light weight makes them easy to transport and place, while their versatility allows for displays of various shapes and sizes. Despite their lightweight nature, cardboard and honeycomb board offer good strength and can be customized with fine printing and finishes.

Metal: solidity and modernity.

Metal is a strong and durable material that gives the displays a modern, industrial look. Its solidity ensures the stability of the displays, while its durability ensures a long service life for the displays. The of the material allows the creation of metal store displays of many shapes and sizes, with the possibility of truly innovative and functional designs.

Bespoke design: the importance of a professional approach to store display design.


Investing in a custom-designed display designed by industry experts can make all the difference in sales success and store visual impact. Custom design allows you to maximize display space, improve product organization, and create an engaging shopping experience for customers. A specialized company will also know how best to study the choice of material and design so that these can help distinguish the store from the competition and solidify the brand in the imagination of consumers.